|Wednesday What's New: Hellmann’s Urban Gardens|
|Written by Heleigh Bostwick Wednesday, 19 August 2009|
In the era of rampant greenwashing, it’s nice to see a company that really does engage in greening the world. That company? It’s none other than Hellmann’s of “real mayonnaise” fame. That’s right, the famous mayonnaise manufacturer has started a program called Hellmann's Urban Gardens and according to an article in The National Post has made 94 garden plots available across Canada this year to “gardeners who wouldn't otherwise have an opportunity to plant vegetables”.
The urban gardens program is the real life part of the Real Food Movement at Hellmann’s. The other part is an opportunity people to “plot your garden”--virtually. It’s a great concept that provides “wanna be” gardeners with the knowledge they need to start their own garden. At the end of the exercise, virtual participants will have a garden blueprint and seed list in which to start their own garden. The real life gardens are scattered throughout Canada’s major cities including Vancouver, Calgary, Toronto, Montreal and Halifax. To receive a garden plot, you must tell Hellmann’s why you should get a plot and if you are awarded one will receive a bag of seeds and few other useful garden supplies.
To learn more about the Hellmann’s Urban Gardens Project click here.
To read the original article, Can mayo idea cut the mustard? click here.
By the way, for those who haven’t heard of greenwashing, it’s a practice that many companies use to “go green”. In most cases they are only paying lip service. It is rampant among cosmetic and beauty product companies. If you’ve seen products that claim to be natural, you’ve probably seen an example of greenwashing. Yes, there may be natural ingredients like green or white tea for instance, but the percentage is so minute there is no benefit--except that the company can claim it uses natural ingredients. Read more about greenwashing.
Photo source: www.addictlab.com